– To equip students with the essential professional, creative, intellectual and technical skilss in order to work successfully within the profession of grahic design and related areas of employment.

– To introduce students to the practice of research and the analysis of information, the formation of sound independent judgements through reflection and evaluation and the presentation of well-reasoned arguments.

– To develop students distinctive personal visual skills and personal vision, encouraged through exciting and challenging practical and theoretical projects during the course of the programme.

– To encourage students to take their place in the world as an individual, fully aware of the roles and responsibilities of professional design practice and the ability to contextualise design within global, social and cultural frameworks.