Description 介绍
This programme is specifically designed to provide students with:
An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
Exposure to theoretical and practical issues of conducting business over the internet and the Web.
A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.
Entry Requirement 入学要求
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
FOUNDATION/ MATRICULATION
• Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
School Of Academic/ Faculty 主修学院
School of Business
Total Estimated Fee 预计费用总额
RM87,000
Scholarships 奖学金
APU优越学生奖学金
Careers Prospects 发展领域
New Business Development Manager, Marketing Manager, E-Business Consultant, Technoprenuer, Online Marketing Specialist, Digital Advertising Specialist, Digital Marketing Manager, Sales and Marketing Manager, E-Commerce Specialist, Digital Marketing Analyst, Web Analytics Manager, Social Media Evangelist