Description 介绍
This programme is specifically designed to provide students with:
Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.
Entry Requirement 入学要求
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
• A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
A-LEVEL
• 2 Passes in A-Level.
UEC
• 5 Grade B's in UEC.
FOUNDATION/ MATRICULATION
• A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
Direct Entry to level 2 of the Degree:
• A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
Note: All applicants will be individually assessed via a portfolio, interview including drawing.
School Of Academic/ Faculty 主修学院
School of Media, Art and Design
Total Estimated Fee 预计费用总额
RM81,800
Scholarships 奖学金
APU优越学生奖学金
Careers Prospects 发展领域
Digital Advertising Executive, Digital Content Creator, Brand Communicator, Marketing Executive, Media Planner, Account Manager, Social Media Executive, Visual Designer, Copywriter, Art Director