Description 介绍
This programme is specifically designed to provide students with:
An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.
Entry Requirement 入学要求
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
FOUNDATION/ MATRICULATION
• Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
School Of Academic/ Faculty 主修学院
School of Marketing and Management
Total Estimated Fee 预计费用总额
RM87,000
Scholarships 奖学金
APU优越学生奖学金
Careers Prospects 发展领域
Digital Marketing Executive, Digital Marketing cum Social Media Executive, Social Media Strategist, Digital Marketing Content Writer, Digital Sales and Marketing Manager, Online Business Manager, Mobile Marketing Specialist, Search Engine Optimization (SEO) Account Management, Web Analytics Consultant, Search and Social Media Specialist, Web Content Management Analyst, Digital Creative Diagnostics Manager, Digital Marketing Communications