Description 介绍
This programme is specifically designed to provide students with:
An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
Exposure to how the marketing discipline makes its impact in a variety of contexts.
Entry Requirement 入学要求
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
A-LEVEL
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
FOUNDATION/ MATRICULATION
• Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
School Of Academic/ Faculty 主修学院
School of Marketing and Management
Total Estimated Fee 预计费用总额
RM87,000
Scholarships 奖学金
APU优越学生奖学金
Careers Prospects 发展领域
Advertising & Promotions Manager, Brand Manager, Customer Service Manager, Marketing Manager, Retail Manager, Sales Manager, Marketing Specialist, Product Manager, Director Marketing, Content Marketing Specialist