Description 介绍
This programme is specifically designed to provide students with:
Knowledgeable with some practical and technical expertise in media and communication discipline in-line with the industry requirement.
Effective in communication and demonstrate good leadership quality in an organization.
Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.
Entry Requirement 入学要求
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL
• 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
UEC
• 5 Grade B’s in UEC including English.
FOUNDATION/ MATRICULATION
• Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
School Of Academic/ Faculty 主修学院
School of Marketing and Management
Total Estimated Fee 预计费用总额
RM78,000
Scholarships 奖学金
APU优越学生奖学金
Careers Prospects 发展领域
Journalist, Copywriters, Communications Executive, Brand Manager, Campaign Development Manager, Advertising and Promotion Executive, Media Sales Executive, Social Media Strategist, Social Media Manager, Digital Media Producer, Brand Communication Specialist, Content Developer, Marketing Coordinator, Digital Content Writer