Description 介绍
Entrepreneurship
Entrepreneurship can be found in many types of workplace. What they all have in common is ambition, an ability to think outside the square and the love of a personal challenge. Does this sound like you? If you want to pave your own way and bring your ideas to life rather that work for someone, you could be an entrepreneur in the making.
This course prepares students for careers in the management of small and medium retail, export or sales enterprises. It compromises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This course has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.
Marketing
Marketing is one of the most important functions in a successful business.
Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.
Entry Requirement 入学要求
Course pre-requisite: Mathematics desirable
Minimum qualification score required:
STPM (best of 3 subjects, minimum C in Maths, Physics or Chemistry): 5
GCE-A Level (best of 3 subjects): 5
UEC (best of 5 subjects, excluding language subjects, at least B6 in advance Maths, Physics or Chemistry): 15
WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY: ATAR 70
Ontario Gr: 60
IB: 24
WAUFP (CPS): 53
Matriculation: CGPA 2.5
Foundation: CGPA 2.0
Diploma: CGPA: 2.0
Score conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
Score conversion for A Level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
Score conversion for UEC: A1 = 8, A2 = 7, B3 =6, B4 =5, B5 =4, B6 =3, C7 =0, C8 =0
Minimum English entry requirements:
SPM 1119 English: Grade C
GCE A Level English: Grade E
GCE O Level Englsih: Grade C
TOEFL (IBT): 68 (band minimum W-21, L-13, R-13, S-18)
PTE Academic: Overall 59 (All Communicative Skills 50)
IELTS: Overall 6.0 (no individual band below 6.0)
MUET: Band 4
School Of Academic/ Faculty 主修学院
Faculty of Business
Total Estimated Fee 预计费用总额
RM 67,200
Scholarships 奖学金
Curtin Malaysia Merit Scholarships:
STPM - 2As and above (not inclusive Pengajan Am)
A Level - 2As and above (not inclusive General Paper)
UEC - 5As and above
Accredited External Foundation Qualification - CGPA 3.5 and above
Accredited Diploma Qualification - CGPA 3.75 and above
Malaysian Matriculation Qualification - CGPA 3.75 and above
IB Qualification - 35 points and above
AUSMAT / SAM / SACE Qualification - ATAR 85 and above
Careers Prospects 发展领域
- Become entrepreneurs and set up own business
- Importer and Exporter, Management Consultant, Business Development Officer, Industrial Relations Officer, Human Resources Officer, Logistics Officer, Supply Chain Officer, Retail Manager and Business Planner
- Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive