Description 介绍
Public Relations
Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.
PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.
You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.
Management
Management knowledge and skills are valued and needed in small-to-medium enterprises, not-for-profit organisations, large corporations and government, both locally and globally.
Management is about taking a leading role: supervising and mentoring staff, balancing budgets, and ensuring tasks and projects are completed successfully, together with recognising issues such as values, ethics and sustainability. It means taking responsibility, being entrepreneurial and getting things done, and making the most of your staff and resources.
A management qualification can create opportunities in a wide range of careers. Curtin’s management graduates may receive recognition from a range of professional bodies.
Entry Requirement 入学要求
Course pre-requisite: Mathematics desirable
Minimum qualification score required:
STPM (best of 3 subjects, minimum C in Maths, Physics or Chemistry): 5
GCE-A Level (best of 3 subjects): 5
UEC (best of 5 subjects, excluding language subjects, at least B6 in advance Maths, Physics or Chemistry): 15
WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY: ATAR 70
Ontario Gr: 60
IB: 24
WAUFP (CPS): 53
Matriculation: CGPA 2.5
Foundation: CGPA 2.0
Diploma: CGPA: 2.0
Score conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
Score conversion for A Level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
Score conversion for UEC: A1 = 8, A2 = 7, B3 =6, B4 =5, B5 =4, B6 =3, C7 =0, C8 =0
Minimum English entry requirements:
SPM 1119 English: Grade C
GCE A Level English: Grade E
GCE O Level Englsih: Grade C
TOEFL (IBT): 68 (band minimum W-21, L-13, R-13, S-18)
PTE Academic: Overall 59 (All Communicative Skills 50)
IELTS: Overall 6.0 (no individual band below 6.0)
MUET: Band 4
School Of Academic/ Faculty 主修学院
Faculty of Business
Total Estimated Fee 预计费用总额
RM 67,200
Scholarships 奖学金
Curtin Malaysia Merit Scholarships:
STPM - 2As and above (not inclusive Pengajan Am)
A Level - 2As and above (not inclusive General Paper)
UEC - 5As and above
Accredited External Foundation Qualification - CGPA 3.5 and above
Accredited Diploma Qualification - CGPA 3.75 and above
Malaysian Matriculation Qualification - CGPA 3.75 and above
IB Qualification - 35 points and above
AUSMAT / SAM / SACE Qualification - ATAR 85 and above
Careers Prospects 发展领域
- Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media
- Liaison Officer and Communications Officer
- Management Consultant, Officer Administrator, General Manager, Product Manager, Business Development Officer, Industrial Relations Officer, Operations Officer, Purchasing Officer, Executive Assistant, Retail Manager, Service Delivery Manager