The aim of the programme is to meet the demand for graduates with both visual and interactive design skills that can produce immersive digital media experiences. Graduates will be able to work in a range of roles and contexts across the Digital Media, Design and Technology sectors. Graduates will be equipped with knowledge and skills related to Interface & User Experience Design, Interaction Design, Visualisation (in both an interactive and non-interactive context), Augmented and Mixed Reality, Web Technologies and Motion Graphics.

The programme offering blends technology with visual and interactive design practices to produce unique graduates.The programme is heavily focused on the needs and requirements of the digital media sector. To this end, students are provided with comprehensive lectures, tutorials and workshops in creative, design and technological fields. Students also gain valuable work experience and opportunities to collaborate with external organisations and agencies by undertaking client-led external briefs.