Description 介绍
This programme is specifically designed to provide students with:
An overview on marketing in a global environment.
An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Entry Requirement 入学要求
DIRECT ENTRY TO MASTER PROGRAMME:
• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
School Of Academic/ Faculty 主修学院
School of Marketing and Management
Total Estimated Fee 预计费用总额
RM29,500
Scholarships 奖学金
Careers Prospects 发展领域
Marketing Researcher, Brand Manager, Sales & Promotion Manager, Advertising & Promotion Manager, Retail Manager, Distribution Manager, Sales Manager, Client Servicing Manager, Global Purchasing Manager, Global Retail Manager, Global Business Consultant, Global Trade Manager, Analytics & Reporting Manager, Decision Analytics Manager, International Marketing Manager, International Operations Manager, Marketing Director