Description 介绍
Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes.
It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.
The Bachelor of Corporate Communication (Hons) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to communicate effectively in the local and global business world.
The programme will expose students to communication management and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.
Entry Requirement 入学要求
UTAR Foundation Programme
Sijil Tinggi Persekolahan Malaysia (STPM): Principal passes in 2 relevant subjects
GCE A-Level (Advanced Level): Grade D in 2 or 3 relevant subjects
Unified Examination Certificate (UEC): Grade B in 5 relevant subjects
South Australian Matriculation (SAM): ATAR 70 and Grade B in at least 2 relevant subjects
Canadian Pre-University (CPU): An average of 70% in 6 relevant subjects
Matriculation Certificate, Ministry of Education
Foundation/ Diploma - Qualifications in the relevant fields
Other recognised uquivalent qualifications
For more details:https://study.utar.edu.my/cc.php
School Of Academic/ Faculty 主修学院
Faculty of Creative Industries (FCI)
Total Estimated Fee 预计费用总额
RM42,400 (Malaysian)
RM57,550 (International)
Scholarships 奖学金
Yes
For more details: https://deas.utar.edu.my/Financial-Aid.php
Careers Prospects 发展领域
Corporate Communication Executive
Event Management Executive
Media Liaison Officer
Community Affairs Executive
Public Affairs Executive