In response to the Covid-19 crisis, a lot of organizations are unwittingly forced to change their business models and/or innovate to overcome the immediate threats to their survival. Coupled with rapid technological change and growing geo-political uncertainties, managers with entrepreneurial spirit and know-how can successfully chart a course through the crisis. In fact, many innovative and long-lasting companies were founded during economic downturns, e.g., Uber and Airbnb.

The growing uncertainty presents great entrepreneurial potential. An entrepreneurial mindset is not only crucial for transforming business ideas into successful ventures but also for working professionals. For example, multinational corporations are constantly looking for people with entrepreneurial spirit. Management consulting firms have highlighted that the business world wants people with entrepreneurial spirit

There isn’t a better time to unlock your entrepreneurial potential with the help of one of the UK’s most respected, triple-accredited business schools. The BA Business and Management degree programme at Henley Business School is unlike any other. Now offered at Henley’s campus at the University of Reading Malaysia, the programme is uniquely designed to nurture entrepreneurial leaders building on the expertise of the renowned Henley Centre for Entrepreneurship (HCfE) in the UK, recognised by the AACSB accreditation agency in 2017 to be among the top 20 centres for entrepreneurship in the world.

We’re ranked as one of the best in the UK for graduate employability in ‘Business, Management and Marketing’ by the Guardian University Guide (2020), meaning that our curriculum develops graduates with the kind of skills and knowledge that enable career success.

This BA Business Management degree will provide you with a strong grounding across the main areas of business and explore emerging global business challenges. It is designed to nurture future business leaders for professional careers in both the public and private sectors. The programme is also suited for graduates to setup, operate and run their own business.It focuses on entrepreneurship, covering global culture, international markets and the legal, financial and ethical constraints under which firms operate. You will explore and tackle real-world challenges through case studies and business projects which will give you the opportunity to test, extend and refine your business knowledge and entrepreneurial skills. It also helps to nurture your entrepreneurial spirit.

Students benefit from a learning experience that is highly experiential in nature. Not only do students examine leading business theory and frameworks, they also get to apply the theory to real-life entrepreneurship projects. Through an practice-oriented and action-learning approach, students gain the experience of taking a business idea from conception through to implementation.

Students benefit significantly from the team of dedicated, experienced and qualified academic staff at the Henley Malaysia campus, 75% of whom hold PhDs. Henley has diverse expertise in key areas such as digital analytics, marketing, strategy, finance and human resources. The low student-to-staff ratio also allows students to receive a high level of interaction and mentoring with faculty and benefit from a personalised learning experience.

The curriculum covers Business Innovation, Creativity, Digital Marketing, Strategy and International Business. Students analyse and create Business Models, develop podcast and crowdfund videos.
Core topics studied include:
• Business statistics
• Introductory financial accounting
• Marketing and strategy
• People management and organisational behaviour
• Entrepreneurship
• International business
• Finance for managers
• Management skills
• Digital Marketing