Description 介绍
Marketing
Marketing is one of the most important functions in a successful business.
Firms use marketing to differentiate their products and services in the marketplace, effectively communicate with their intended audience, and develop strategies to maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
Your study will involve interaction with industry, as the marketing teaching team has strong industry connections. Units often feature real life clients; students develop strategies to solve real business problems and present their ideas directly to management representatives.
Public Relations
Public Relations (PR) is about managing communications, reputation and relationships for organisations. It involves attracting and retaining the support of customers, employees, investors, communities and other stakeholders critical to an organisation’s success.
PR professionals work in a wide variety of organisations and industries. They may provide advice to management and decision-makers at the highest level, and work closely with the media.
You’ll gain hands-on experience by developing strategies for real organisations, as well as undertaking a professional internship in your final year. Curtin’s PR major is accredited by the Public Relations Institute of Australia.
Entry Requirement 入学要求
Course pre-requisite: Mathematics desirable
Minimum qualification score required:
STPM (best of 3 subjects, minimum C in Maths, Physics or Chemistry): 5
GCE-A Level (best of 3 subjects): 5
UEC (best of 5 subjects, excluding language subjects, at least B6 in advance Maths, Physics or Chemistry): 15
WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY: ATAR 70
Ontario Gr: 60
IB: 24
WAUFP (CPS): 53
Matriculation: CGPA 2.5
Foundation: CGPA 2.0
Diploma: CGPA: 2.0
Score conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1
Score conversion for A Level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
Score conversion for UEC: A1 = 8, A2 = 7, B3 =6, B4 =5, B5 =4, B6 =3, C7 =0, C8 =0
Minimum English entry requirements:
SPM 1119 English: Grade C
GCE A Level English: Grade E
GCE O Level Englsih: Grade C
TOEFL (IBT): 68 (band minimum W-21, L-13, R-13, S-18)
PTE Academic: Overall 59 (All Communicative Skills 50)
IELTS: Overall 6.0 (no individual band below 6.0)
MUET: Band 4
School Of Academic/ Faculty 主修学院
Faculty of Business
Total Estimated Fee 预计费用总额
RM 67,200
Scholarships 奖学金
Curtin Malaysia Merit Scholarships:
STPM - 2As and above (not inclusive Pengajan Am)
A Level - 2As and above (not inclusive General Paper)
UEC - 5As and above
Accredited External Foundation Qualification - CGPA 3.5 and above
Accredited Diploma Qualification - CGPA 3.75 and above
Malaysian Matriculation Qualification - CGPA 3.75 and above
IB Qualification - 35 points and above
AUSMAT / SAM / SACE Qualification - ATAR 85 and above
Careers Prospects 发展领域
- Marketing Officer, Market Researcher, Events Coordinator, Fundraising Coordinator, Market Research Analyst, Product Manager, Online Marketing Specialist, Marketing Communications Manager, Advertising Professional, Brand Manager, Direct
- Marketer, Marketing Executive, New Product Developer, Publications Officer, Sports Marketing Executive
- Corporate Communication & Media Planner, Management Consultant, Public Relations Officer, Internal Communications Coordinator, Public Relations Consultant, Publicist, Community Relations Specialist, Public Affairs Consultant, Media Liaison Officer and Communications Officer